Today, companies need to provide more value to their customers in order to succeed and survive in the global competitive market. Designing and developing an international marketing strategy is essential to providing more value in international markets. International Marketing is the use of marketing principles to meet the diverse needs and wants of people living outside the country. In other words, international marketing is the marketing activity and effort in more than one country. International marketing is also often referred to as Global Marketing, which means that the marketing mix (product, price, place, promotion) is designed with the needs of the international customer. It is also customized based on the preferences of residents of different countries.
The main goals of international marketing:
- Strengthen global free trade and try to bring all countries together for trade
- Increase globalization by integrating the economies of different countries Achieving world peace by establishing trade relations between different nations
- Promoting social and cultural exchange between nations
- Assisting developing countries in their economic and industrial growth by inviting them to the international market and thus closing the gap between developed and developing countries
- Ensure sustainable resource management worldwide
- Export and import of goods worldwide and distribution of profits among all participating countries
- Maintain free and fair trade
The most important actions in the field of international marketing are as follows:
- Review of business methods in the destination country
- Examine the political environment and business risks in the destination
- Examining the legal environment of the destination and the challenges facing exports
- Collecting the necessary data for export analysis
- Entry strategies to the destination country
- Review of product marketing methods in the destination country
- Review of advertising and information methods
- Review of pricing methods in the destination country